In case you’re wondering why your website or brand disappears from the first page in Google or other search engines, is because the algorithms change constantly.
These are the behind the scene scripts also know as algorithym that match the most relevant results for a search query. This script is constantly changing and it’s had various updates and names over time.
Google was officially launched in 1998 but since then they have made numerous changes, both minor and major updates to improve the mammoth search technology.
They are as follows:
Big Daddy 2005 – 2006
Panda 2011 – 2012
We know that Google search technologies are constantly changing, targeting less relevant web pages i.e sending them to the back of the queue and aiding a much better search experience.
As we are well aware there will be more changes to Google updates in the very near future, including others such as Bing, Yahoo and the plethora of other search engines.
If you’re not paying attention to the health of your website, this would be a useful time to invest in some form of web analytics to assist you monitor and make the necessary improvements and increase visibility of all your offerings .